When The Feel Good Lab spots an issue in the big picture metrics on their executive dashboard, they need to be able to dig into the details to figure out the source of the problem. Whether it's a spike in CAC or a downward trend in reorder rate, their ecommerce dashboard has the granularity to help them pinpoint the cause.

While their executive dashboard is focused on high-level metrics, the ecommerce dashboard is where The Feel Good Lab houses all the key details about their multichannel sales efforts. Here, they're able to compare performance between their own site and Amazon, track spend and revenue, and understand their customers' purchasing behaviors better.

More than anything, the ecommerce dashboard is how The Feel Good Lab diagnoses the cause of bright spots in their business or spots that need their love and attention. And it isn't always just about solving problems—sometimes, it's seeing something that's going fantastically right and figuring out how to keep it going. Either way, their ecommerce dashboard gives them the data they need to take the right next step.